Odoo Marketing tools: Everything You Need in One Place

In today’s world, marketing needs to be precise, automated, and well-connected across different channels. Many companies spend a lot of time and money setting up different tools  —  for email campaigns, analytics, social media, surveys, and more. Odoo offers a better way: a single marketing platform that brings all tools together in one place. This reduces confusion, simplifies work, and helps the team focus on what matters most — growing the business.

What is Odoo Marketing?

Odoo Marketing is a set of connected tools inside the Odoo ERP system. It helps companies create, automate, and manage marketing campaigns in one place.It includes tools for email and SMS campaigns, marketing automation, social media, event management, lead collection, landing pages, and analytics. All of this works together with CRM, eCommerce, and other business modules.

So what does Odoo have for Marketing?

Odoo has a powerful set of marketing tools that help businesses automate customer communication, run successful campaigns, and track results.

Here are the main marketing tools in Odoo:

Marketing Automation

A tool in Odoo for automating marketing campaigns by creating action flows based on customer behavior or CRM events.

Email Marketing 

A module for creating and managing email campaigns without using external services. It includes a drag-and-drop editor, audience segmentation, A/B testing, and performance analytics.

SMS Marketing

This module lets you create and send mass SMS messages directly from the platform. You can send short messages to specific customer segments — for reminders, promotions, confirmations, or re-engagement.

eCommerce + Promo Tools

A full toolkit for building an online store and promoting products. You can manage your catalog, orders, payments, and shipping, and use all available marketing tools.  

Survey

A module for creating surveys, forms, quizzes, and collecting feedback from customers or employees.  It includes a simple builder with different question types, skip logic, and automatic response tracking.

Social Marketing​

This module helps you plan, publish, and manage social media content (Facebook, Twitter, LinkedIn) from one platform. You can also track campaign performance through engagement analytics.  

Events

A tool for organizing, managing, and promoting online and offline events. It lets you create event pages, collect registrations, send reminders, manage ticket payments, and view analytics.  

CRM + Lead Nurturing

Tools for managing customer relationships and nurturing leads throughout the sales process. CRM helps track contacts, deals, and interactions, while Lead Nurturing automates and personalizes communication with prospects at different sales stages.  

Landing Pages + Web Forms

Tools for creating landing pages and interactive web forms to collect lead information. Pages are easy to build with a visual editor, and forms connect directly to CRM for fast lead handling.

Marketing Analytics​

A module that provides detailed reports and visual dashboards for marketing performance. It gathers data from email, SMS, social media, events, and eCommerce, and tracks key metrics like conversions, opens, clicks, and unsubscribes.  

A Closer Look at Odoo Marketing Tools

Let’s take a closer look at Odoo’s marketing tools. Here, we’ll explore how each module helps simplify work, automate processes, and engage your audience more effectively.

Marketing Automation in Odoo: Smarter Campaigns with Less Effort

In today’s marketing world, automation is a key tool for increasing efficiency and reducing repetitive work. Odoo’s Marketing Automation module allows businesses to create complex customer journeys that run automatically based on user actions or system events. This helps personalize communication, build loyalty, and boost conversion — all without extra manual effort.

Key features and business benefits:

• Automated workflows based on user behavior
  You can set up step-by-step actions (like email or SMS sequences) that are triggered by how customers interact. This keeps users engaged and guides them through the sales funnel smoothly and efficiently.
• Conditional steps, delays, and email/SMS actions
  Flexible timing and targeting options help you send the right message at the right moment — increasing conversion rates and improving user experience.
• Integration with CRM, eCommerce, Events, and more
  Seamless integration with other Odoo modules gives you a complete picture of customer activity and allows for smarter, data-driven campaigns.
• Visual workflow builder​
  A simple drag-and-drop interface lets you design and update automation flows with ease — no coding skills required. This makes automation accessible to everyone on your team.

Using Marketing Automation in Odoo helps reduce the workload on your marketing team, improves communication timing and accuracy, and delivers a better experience for your audience.  It’s a tool that makes your marketing smarter — and more effective.

Email Marketing in Odoo: Powerful Campaigns Made Simple

Email marketing is still one of the most effective ways to communicate with customers. Odoo’s Email Marketing module lets you create, launch, and track email campaigns directly in the system — no need for third-party tools.

Key features and business benefits:

• Easy drag-and-drop editor
  Quickly design attractive emails without needing design skills. This saves time and makes it easy for any marketer to build professional messages.
• Audience segmentation
  Split your contact list into groups based on behavior, location, interests, and more — so you can send the right message to the right people.
• A/B testing
  Test different versions of your emails to see what works best — subject lines, images, or text — and improve your campaign results.
• Real-time analytics
  Track opens, clicks, bounces, and other key metrics to understand performance and make your next campaigns even better.

Thanks to full integration with CRM and other Odoo apps, Email Marketing helps you send personalized messages at the perfect moment. It increases engagement, boosts conversions, and supports your business growth — all with a tool that’s simple and powerful.

SMS Marketing in Odoo: Fast and Personalized Communication

SMS remains one of the most effective ways to quickly reach your customers. With Odoo’s SMS Marketing module, you can create and send bulk text messages directly from the platform — giving you instant contact with your audience.

Key features and business benefits:

• Bulk messaging with personalization
  Send messages tailored to specific customer segments to make communication more relevant and effective.
• Campaign scheduling
  Choose the best time to send your messages and reach people when they’re most likely to respond.
• Integration with CRM and Marketing Automation
  Automatically send SMS messages based on customer actions — like payment reminders or special offers.
• Campaign analytics
  Track delivery status and customer responses to measure performance and improve future campaigns.

SMS Marketing in Odoo helps you deliver important updates quickly, increase engagement, and strengthen your customer relationships — all without complex setup or extra effort.

eCommerce + Promo Tools in Odoo: A Complete Solution for Online Sales and Promotion

Odoo offers a powerful eCommerce + Promo Tools module that helps you build a modern online store and promote your products effectively. This tool combines catalog, order, and payment management with marketing features to attract and retain customers.

Key features and business benefits:

• Online store management
  Easily manage products, categories, orders, and shipping in one place — giving your customers a smooth shopping experience.
• Promo codes and discounts ​
  Create various promotions, coupons, and discounts to drive purchases and increase the average order value.
• Banners and ad campaigns
  Add visual elements to your website to highlight special offers or new products.
• Cross-selling and up-selling​
  Automatically suggest related products or better alternatives to increase sales per customer.
• Integration with CRM and marketing tools
  Use customer and purchase data to personalize offers and build full-scale marketing strategies.

The eCommerce + Promo Tools module in Odoo helps you not only sell online but also shape customer behavior — increasing loyalty and boosting profitability.

Learn more in our article: All-in-One Online Store: Why Odoo eCommerce Makes It Easy

Survey in Odoo: Collect Valuable Insights for Your Business

The Survey module in Odoo makes it easy to create surveys, questionnaires, quizzes, and collect feedback from customers, partners, or employees. This helps you better understand your audience’s needs and improve your products and services.

Key features and benefits:

• Flexible survey builder​
  Create different types of questions (text, multiple choice, ratings, etc.) and set up logic to control how users move through the survey.
• Automatic response processing
  Answers are collected and stored in the system, making it easier to analyze data and make decisions.
• Integration with CRM and marketing
  Use survey data to segment your audience, personalize communication, and improve campaigns.
• Improve customer service quality
  Surveys help gather feedback on products, services, or team performance, boosting customer loyalty.

Survey in Odoo is a simple and effective way to get important information and improve your connection with your audience.

Social Marketing in Odoo: Manage Your Social Media from One Platform

The Social Marketing module in Odoo helps you plan, create, and publish content on popular social networks like Facebook, Twitter, and LinkedIn — all from one place. No need to switch between different services. This helps you stay active regularly and boost your brand awareness.

Key features and benefits:

• Post scheduling
  Set up a posting schedule to reach your audience at the best times and never miss important events or promotions.
• Centralized content management
  Create and edit posts in one place, saving time and keeping your messages consistent.
• Engagement analytics
  Track likes, comments, and reach to see which posts work best.
• Improve marketing efficiency
  Make social media management easier and strengthen your connection with your target audience, boosting your brand and customer engagement.

Social Marketing in Odoo is a handy tool for building an active social media presence and managing marketing campaigns from a single platform.

Events in Odoo: Full Control Over Event Management

The Events module in Odoo helps you plan, manage, and promote both online and offline events. It automates registration, payments, communication with attendees, and feedback collection — making event organization simple and efficient.

Key features and benefits:

• Event page creation
  Easily build attractive pages with event details, registration forms, and more.
• Registration and payment management
  Automate application processing and ticket payments, reducing administrative work.
• Automatic reminders and communication
  Send emails with reminders, updates, or thank-yous to attendees without extra effort.
• Analytics and reports
  Track the number of attendees, traffic sources, and other metrics to measure event success.
• Integration with CRM and marketing
  Keep in touch with attendees before, during, and after the event to encourage repeat engagement and sales.

Events in Odoo is a tool for professional event management that helps attract more participants and create a positive experience for your audience.

CRM + Lead Nurturing in Odoo: Effective Customer Management and Lead Support

The CRM module in Odoo helps you track all interactions with potential and existing customers, organize sales, and manage deals. Lead Nurturing adds automated personalized communication at different stages of the sales funnel, increasing conversion chances.

Key features and benefits:

• Contact and deal tracking
  Keep all customer information, communication history, and deal status in one place.
• Personalized communication
  Set up automated emails or SMS to stay in touch and guide leads toward purchase.
• Segmentation and filtering
  Group leads by source, behavior, interests, and more for targeted campaigns.
• Process automation
  Use triggers and conditions to launch actions without manual work, speeding up lead handling.
• Analytics and reports
  Analyze how well you manage leads to improve sales and marketing strategies.

CRM + Lead Nurturing in Odoo help you build a system to work with potential customers, increase their interest, and boost conversions — all with less effort from your team.

Landing Pages + Web Forms in Odoo: Effective Lead Generation

The Landing Pages + Web Forms module in Odoo helps you create attractive landing pages and interactive forms to collect contacts and important info from potential customers. These tools aim to increase conversions and make lead management easier.

Key features and benefits:

• Easy landing page creation
  Use a visual editor to quickly build responsive pages without needing developers.
• Interactive web forms
  Easily add lead capture forms that automatically connect to CRM for fast data processing.
• Lead segmentation
  Collect specific information for personalized communication and marketing campaigns.
• A/B testing
  Test different page versions to find the most effective design and content.
• SEO optimization
  Improve search engine visibility to attract more visitors.

Landing Pages + Web Forms in Odoo help you gather more quality leads, respond quickly to inquiries, and build strong relationships with potential customers. Learn more about building websites with Odoo 

Marketing Analytics in Odoo: Deep Insights into Your Marketing Campaigns

The Marketing Analytics module in Odoo collects and visualizes detailed data on the performance of your marketing activities. It helps businesses understand which channels and campaigns bring the most value, so they can make informed decisions to optimize marketing.

Key features and benefits:  

• Data collection from multiple channels
  Combines information from email campaigns, SMS, social media, events, and eCommerce for a complete analysis.
• Tracking key metrics
  Monitors opens, clicks, conversions, unsubscribes, and other important performance indicators.
• Result visualization
  Provides clear charts and reports that make it easier to evaluate marketing campaign success.
• Identifying weak points
  Helps spot where customer attention or interest drops, so strategies can be adjusted on time
• ROI evaluation
  Calculates return on investment and helps optimize marketing budgets.

Marketing Analytics in Odoo turns large amounts of data into actionable insights that boost marketing effectiveness and grow your business. For more details, you can check the official Odoo marketing documentation.

Integration with Other Modules: One Unified Ecosystem for Your Business

Odoo’s marketing tools work closely with other modules in the system, creating a single, well-connected business ecosystem. This approach increases efficiency, simplifies management, and delivers better results.

Key integrations and their benefits:

CRM 

Automatic updates of lead and customer data for personalized campaigns and better communication. ​

Website

Easy creation of landing pages and web forms to attract new clients and boost conversions.

Sales

Fast information flow between marketing and sales teams for quicker lead response and better coordination. ​

eCommerce​

Syncs customer behavior with marketing offers to increase sales and customer loyalty.

Helpdesk

Collects feedback and responds to inquiries quickly, improving customer satisfaction.

Accounting

Automatically calculates ROI to help control spending and plan your marketing budget more effectively.

Benefits of This Built-In Integration

• Time and cost savings  -  no need for multiple third-party tools or complex setups — everything works smoothly within one platform.
• One unified interface  -  all modules share the same environment and design, making the system easy to learn and use.
• Seamless data flow  - information is instantly synchronized across apps, allowing for faster and more accurate decision-making.
• 360° customer view  -  data from multiple touchpoints helps you better understand customer needs and build stronger strategies.
• Flexibility and scalability  -  the system easily grows with your business, thanks to modular structure and rich functionality.

Integrating Odoo’s marketing tools with other modules gives you a complete, transparent, and highly efficient approach to managing your business.

Conclusion

Odoo offers a powerful set of marketing tools that work as one unified ecosystem — helping businesses automate processes, improve customer engagement, and boost sales. From automated workflows with Marketing Automation to Email and SMS Marketing, plus deep integration with CRM, eCommerce, and other modules — Odoo lets you build personalized, effective campaigns with minimal effort. Thanks to its ease of use, flexibility, and in-depth analytics, Odoo Marketing Tools are a reliable partner for any business that wants to work smarter and achieve better results.

Our team is ready to help you set up the right Odoo marketing tools tailored to your business. We’ll handle integration, automation, and training — so you can unlock the full potential of the platform and hit your goals faster.

Сontact us now.